The brief required me to create a fictional, multi-platform digital campaign for a chosen social cause. Jotspace is a mental health campaign that serves as a reminder for young adults to practice self-care.

To reflect these values, the branding is designed with a fresh, playful, yet simple vision in mind, which is executed in collaterals such as journal templates, wallpapers, and reminder posts. 

The campaign also utilises Instagram tools to actively engage with the audience to create a sense of community, where users can enlighten each other in their journey to self-kindness.